Consumers not only enjoyed the product, but respected the co-founder’s mission behind the drink: to provide everyone, of all backgrounds, cultures, and status, with a clean, natural energy drink formulated with the consumer’s health and goals in mind. It wasn’t long before ZOA Energy became the fastest growing energy drink on the market, and with good reason. A Formula for Success (In the Gym and on the Market) “When we realized the energy drink we wanted didn’t exist, we decided that we were going to partner up, align our vision and ambitions, and we were going to go create it,” said Johnson. So, when the close-knit group realized that there wasn’t an energy drink on the market that matched what they were looking for, which consisted of clean ingredients, essential vitamins, antioxidants, amino acids, and clean, green natural caffeine, it was second nature to partner up and bring their vision to life.

“We are business partners, but more importantly than that, we are family,” Johnson says. “I was going to do everything in my power with my own two hands to change the trajectory of my life,” says Johnson, and he did exactly that.Ĭhances are, if you’re a fan of the Rock then you already know that story, but what you don’t know is, that defining moment in his life, became the heart and soul of ZOA Energy the fastest-growing energy drink brand on the market.Ĭourtesy of ZOA The Moment ZOA Energy Was BornĬreated by co-founders Johnson, Dave Rienzi, Dany Garcia, and John Shulman, who for decades not only built brands and businesses together but built a bond over 31-plus years that now feels more like an extended family.

It was at this moment in time that Johnson had two choices: give up or give everything he’s got to create the life he wanted. Sent home and forced to live with his parents with only seven bucks in his pocket, it’s safe to say the Rock himself had hit rock-bottom. (And we all know how hard the Rock works) But that’s exactly what he was as at the young age of 22 when his dreams of playing for the NFL came to a screeching halt.Īfter not getting drafted into the NFL, and getting cut from the CFL, Johnson was faced with the reality that what he worked so hard for just wasn’t going to happen. When you look at the massive success Dwayne Johnson has accomplished in his life, it’s hard to imagine the WWE legend turned global megastar, defeated, downcast, and broke. If you look closely at the ZOA Energy logo, there is a number 7 placed within the letter Z a reminder that life hits hard, but you can hit back harder.

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